This paper analyses news protection of pay day loans so that you can know how a case that is moral state intervention and legislation had been built through kinds of mythological storytelling. By analysing the archetypal characteristics of news discourse, we are able to observe how specific a few ideas are legitimised through the ideological mechanisms of ethical tales. Tales drew on mythology regarding the world that is“other” the flooding, additionally the tragedy. Archetypal functions were built for the debtor as target together with pay day loan company as villain or trickster, because of the latter drawing on spiritual and literary numbers as archetypes. This paper has revealed how, whatever the ideological placement of individual papers, a plot that is moral crafted which framed the industry as a challenge that fundamentally served to justify state legislation associated with the industry.
No conflict that is potential of ended up being reported because of the writers.
Notes on contributors
Kate Budd finished her PhD at Newcastle University, learning the discourses associated with the cash advance industry within the press that is british. She’s now located in Oxford and works in publishing.
Darren Kelsey is Head of Media, community, Heritage within the School of Arts and Cultures at Newcastle University. He researches ideology and mythology in modern news, culture and politics. Their current monograph, Media and Affective Mythologies, synergises ways to discourse that is critical aided by the work of Carl Jung, Joseph Campbell along with other mythologists. Their psycho-discursive approach explores the depths regarding the psyche that is human analyse the affective characteristics of storytelling.
Frank Mueller MA (Konstanz) MSc DPhil (Oxon) holds A chair in Strategy & organization in the Newcastle University company class. His general research focus is on understanding organisational change as a discursive, governmental and strategic task. Over the past several years, their focus happens to be specially on analysing discourse and language in management generally and inquiry that is public. Overall, he has got published over 45 refereed journal articles and 10 guide chapters.
Andrea Whittle is Professor of Management at Newcastle University Business School. Her scientific studies are driven by a desire for knowing the part of language in operation and management settings and it is informed by theories and methodologies through the industries of discourse analysis, narrative, discursive therapy, ethnography, ethnomethodology and discussion analysis.
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